For many students, school starts next week. So what will your teens be asking you to buy? Technology.
That's right: they are willing to wear last year's clothes and instead spend money on the latest tech.
Gone are the days of securing your status in high school with the right clothes. Now your teens need to own the newest tablet or smart phone and its accessories.
Marketing expert Mark Dimassimo says retailers have taken notice of this trend and the negative impact it is having on back-to-school clothing sales. He says some have tried to adapt making wearable technology.
Besides who needs to wear new back to school clothes when you can show off a back-to-school "selfie" taken with your brand new smart phone instead?