Is the ice bucket challenge just 'slackivism'? - FOX 26 News | MyFoxHouston

Is the ice bucket challenge just 'slackivism'?

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NEW YORK (MYFOXNY) -

If you're like most social media users, it is very likely videos of the ice bucket challenge have taken over your feeds in recent days. But while the videos are showing up all over, and celebrities like Ethel Kennedy are jumping on board, it seems plenty of people still have no idea what the videos are about.

The campaign is to benefit research of the neurodegenerative disease ALS, or Lou Gehrig's disease, and was started by two young men who have it.

The idea is you dump a bucket of ice water over your head and then challenge others to do the same or donate $100.

But some like Ben Kosinski, founder of the social media company Sumpto, wonder whether the viral challenge is really helping the cause. Kosinski, who blogged about the topic, says the ice bucket challenge may be turning into slacktivism, where people post something on social media about a cause but don't take any real action.

But while some of the people taking the ice bucket challenge may actually be so called slacktivists that want to just jump on the bandwagon, the campaign also has seen real activists who have helped raise some real money for the cause.

Robert Tuchman, a board member of the Greater New York Chapter of ALS, says the numbers show the campaign is working. But if people want to post a video just for the sake of being part of the viral trend, that's fine with him.

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