New York to invest $60M into tourism - FOX 26 News | MyFoxHouston

New York to invest $60M into tourism

Posted: Updated:
NEW YORK (MYFOXNY) -

With all of the wonderful things New York City has to offer tourists, it's easy to forget that the rest of the state has wonderful things to experience. Now, there is a push to explore the New York outside of our metropolitan area.

The famed whale room at the Museum Of Natural History was the setting for the New York State Tourism Summit, an event bringing together industry leaders, tourism experts, and business owners from all over the Empire State. Gov. Andrew Cuomo led the summit.

"Tourism is big business in the state of New York," he said. "It is the fourth largest employer. One out of every 12 jobs comes from tourism."

That tourism is vital to New York's economy. There were more than 218 million visitors to the state in 2013. Those visitors spent $59.2 billion, which was up $2 billion from 2012. 53 million of those tourists visited New York City.

Cuomo believes the state's tourism industry can learn something from the Big Apple.

"The state, frankly, was not as aggressive in this industry as the city was," he said. "So part of today is about developing a synergy between New York City and New York State and those activities."

Therefore, New York State has committed $60 million, the largest tourism investment in decades. Part of that money will support a massive marketing campaign, putting ads on New York City trains, subways, and airports. There will also be a fall winter summer TV campaign spotlighting the range of activities across the state. Places like the Adirondacks, the Finger Lakes, Niagara Falls, and Long Island beaches will be featured. Some ads will also feature New York celebrities Robert De Niro, Meryl Streep, Vanessa Williams, and Billy Joel. The message of the campaign is that New York State has something for everyone.

New York's tourism industry has supported over 800 thousand jobs and generated $7.8 billion in tax revenues. That's enough to pay the salary of every firefighter and police officer in the state.

  • Local NewsLocal NewsMore>>

  • Savion Glover, the master teacher

    Savion Glover, the master teacher

    Wednesday, August 20 2014 10:31 PM EDT2014-08-21 02:31:51 GMT
    While the rest of us merely march to the beat of our own drum, Savion Glover is the drum. The tap dance superstar has dazzled audiences from the small screen to the big screen from the White House to the Great White Way. More than just a legend, Savion has become a curator of tap. He is on a mission to keep the craft sacred for future generations.
    While the rest of us merely march to the beat of our own drum, Savion Glover is the drum. The tap dance superstar has dazzled audiences from the small screen to the big screen from the White House to the Great White Way. More than just a legend, Savion has become a curator of tap. He is on a mission to keep the craft sacred for future generations.
  • Fatal boat explosion on Long Island

    Fatal boat explosion on Long Island

    Wednesday, August 20 2014 9:56 PM EDT2014-08-21 01:56:27 GMT
    Detectives from the Nassau County Homicide Squad are investigating an explosion that destroyed a boat, burned two docks, and killed one person in Manorhaven on Wednesday afternoon. Two dock workers and two boaters were gassing up a docked 33-foot Carver motor boat just after 2:45 p.m. when an explosion tore through the boat, setting it and the dock on fire, police said.
    Detectives from the Nassau County Homicide Squad are investigating an explosion that destroyed a boat, burned two docks, and killed one person in Manorhaven on Wednesday afternoon. Two dock workers and two boaters were gassing up a docked 33-foot Carver motor boat just after 2:45 p.m. when an explosion tore through the boat, setting it and the dock on fire, police said.
  • Helmsley Building lights up in gold

    Going gold for pediatric cancer research

    Going gold for pediatric cancer research

    Wednesday, August 20 2014 9:22 PM EDT2014-08-21 01:22:24 GMT
    The Helmsley Building in Manhattan went gold Wednesday night in honor of children with cancer. The owners also plan to do the same in September for Pediatric Cancer Awareness Month.Other city landmarks that will go gold next month include Times Square, the Coney Island Parachute jump, and all of Bay Ridge, Brooklyn.
    The Helmsley Building in Manhattan went gold Wednesday night in honor of children with cancer. The owners also plan to do the same in September for Pediatric Cancer Awareness Month.Other city landmarks that will go gold next month include Times Square, the Coney Island Parachute jump, and all of Bay Ridge, Brooklyn.
Powered by WorldNow

KRIV FOX 26
4261 Southwest Freeway
Houston, TX 77027

Phone: (713) 479-2801
Fax: (713) 479-2859

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices