Social streaming video from your iPhone with YEVVO - Houston weather, traffic, news | FOX 26 | MyFoxHouston

Social streaming video from your iPhone with YEVVO

Posted: Updated:
MYFOXNY.COM -

We met YEVVO's 26-year-old co-founder and CEO, Ben Rubin, on a rainy day in Madison Square Park. Among the four of us (Ben, me, my photographer, and the representative from Ben's PR firm), we had four smartphones and the free app Rubin created.

"What if you were going live during this interview and then somebody [online] started asking questions and then [that somebody] actually helped to create the content?" Rubin asked.

From a reporter's perspective, outsourcing questions mid-interview to anyone anywhere holding a smartphone sounded a lot like a total nightmare. But to Rubin, that's just participatory media, something he believes reporters and nearly everyone else will soon embrace thanks to a company he co-founded.

"Have you seen my YEVVO?" he asked. "I'm YEVVO-ing."

Rubin made up the word "YEVVO." It's meant to appear all in caps but is not an acronym or an abbreviation. Rubin hopes it comes to mean: live participatory streaming video

"Every time somebody thinks: 'I wish my friends were here,'" Rubin said of the ideal time to use his product.

With YEVVO, anyone anywhere with an Internet connection can press a button on their phone and instantly see through the camera of a willing someone else's phone anywhere else on the planet -- one button inviting your world into your life in real time.

"We believe it could be a community," Rubin said. "It could be a way to express yourself."

Facebook, Twitter, Instagram: All allow us to share moments as they happen with audiences we determine. YEVVO seeks to do the same but it improves upon the immediacy of how we share, inviting the audience to interact during the creation of the content.

"Of course," Rubin said, "if Jay-Z or Lady Gaga would start to use it, they'd probably break our servers."

To invite viewers, one distributes a link to their broadcast via e-mail, Twitter, text, Facebook, etc. Like SnapChat, once the stream ends, the video no longer exists.

"There was Picasa and Flickr and then Instagram came and said: 'Well, there could be a community there,'" Rubin said.

Rubin calls would-be competitors like Ustream, Livestream and Justin.tv "beautiful product," but he believes none of those streaming services employ the medium quite like YEVVO does: less as a tool for enterprise and more as a participatory window into an individual's world.

"It's a way to bring people together to tell their stories," Rubin said.

YEVVO's a little more than a year old and experiencing 20 percent week-over-week growth. Whether or not his company evolves into the Instagram of streaming video as he hopes, Rubin believes the participatory media age is coming. And soon.

  • Local NewsLocal NewsMore>>

  • Man convicted of murder in fatal sauce pan beating

    Man convicted of murder in fatal sauce pan beating

    Tuesday, July 29 2014 4:48 PM EDT2014-07-29 20:48:41 GMT
    A man who claimed he was high on drugs and hearing voices when he fatally beat an elderly man with a sauce pan has been found guilty of felony murder.
    A New Jersey man who said he was high on drugs and hearing voices when he fatally beat an elderly man with a sauce pan has been convicted of murder.
  • Several new animals on display at NYC zoos

    Several new animals on display at NYC zoos

    Tuesday, July 29 2014 4:44 PM EDT2014-07-29 20:44:02 GMT
    WCS photoWCS photo
    The Wildlife Conservation Society's zoos in New York City have debut some interesting new animals in their habitats in recent weeks. The flagship Bronx Zoo is now home to a herd of endangered Turkmenian flare-horned markhor, a species of mountain goat native to Afghanistan, India, Pakistan, Tajikistan, and Uzbekistan. Some river otter pups are getting to know their home in Prospect Park, and the Queens Zoo has some new majestic American bison.
    The Wildlife Conservation Society's zoos in New York City have debut some interesting new animals in their habitats in recent weeks. The flagship Bronx Zoo is now home to a herd of endangered Turkmenian flare-horned markhor, a species of mountain goat native to Afghanistan, India, Pakistan, Tajikistan, and Uzbekistan. Some river otter pups are getting to know their home in Prospect Park, and the Queens Zoo has some new majestic American bison.
  • 2 U.S. marshals, 1 NYPD detective wounded; fugitive killed in Manhattan

    2 U.S. marshals, 1 NYPD detective wounded; fugitive killed in Manhattan

    Tuesday, July 29 2014 3:14 PM EDT2014-07-29 19:14:05 GMT
    One of the two deputy U.S. marshals shot in the West Village was released from the hospital on Tuesday. The marshals and an NYPD detective were seriously wounded in a shootout with fugitive sexual assault suspect Charles Richard Mozdir, officials said. The shootout happened in a smoke shop called Smoking Culture on West 4th Street near Jones Street. Mozdir was killed.
    One of the two deputy U.S. marshals shot in the West Village was released from the hospital on Tuesday. The marshals and an NYPD detective were seriously wounded in a shootout with fugitive sexual assault suspect Charles Richard Mozdir, officials said. The shootout happened in a smoke shop called Smoking Culture on West 4th Street near Jones Street. Mozdir was killed.
Powered by WorldNow

KRIV FOX 26
4261 Southwest Freeway
Houston, TX 77027

Phone: (713) 479-2801
Fax: (713) 479-2859

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices