Following the lead of J&D's POWER BACON™ Deodorant and Flame by BK perfume developed by Burger King, Frito-Lay North America is introducing its own signature fragrance.
Cheeteau will be available beginning on April 1 for a limited time period. The cologne spray is described as a fragrance that celebrates the irreverent, intriguing and playful nature of the Cheetos brand ambassador Chester Cheetah, according to a statement released by Frito-Lay North America.
"My fans are always telling me they love it when Cheetos dust lingers on their lips and fingers, keeping the deliciously cheesy scent around a little longer," said Chester Cheetah. "So this spring, I've decided to bottle the iconic aroma so that the pleasure of Cheetos is never farther than a spray away."
As part of the product launch campaign, Cheeteau will be featured in a digital video and print advertisement that features Chester Cheetah.
Considering the April 1 launch date, it is possible for the campaign to be an April Fool's Day joke.
For more information on Cheeteau, follow @ChesterCheetah on Twitter and visit http://cheeteau.com/.