The Marc Jacobs pop-up shop where a Tweet gets you a fragrance s - Houston weather, traffic, news | FOX 26 | MyFoxHouston

The Marc Jacobs pop-up shop where a Tweet gets you a fragrance sample

Posted: Updated:
NEW YORK (MYFOXNY) -

Purses, perfume, and jewelry: every woman's paradise. This looks like your typical Marc Jacobs pop-up store in SoHo. But the currency here is social media.

Here's how it works: Customers use Twitter, Instagram and Facebook to promote the pop-up shop. Then in exchange, they get deluxe perfume samples.

People with the most creative posts, like Nadia Pagnotti, can also win handbags.

"I think it will catch on and other beauty companies will be like I should have thought of that," she says.

Shop girl Michelle Cusator says the guerilla marketing tactic was Jacobs' bright idea.

"Marc has such a strong social following that he wanted to give back to his fans so at the Daisy Marc Jacobs shop no dollars exchange hands," she says.

The pop-up shop, located at 462 West Broadway, is open from 11 a.m. to 7 p.m. each day through Sunday, Feb. 9.

  • Manhattan NewsManhattan NewsMore>>

  • Camilla's brother dies in New York after head injury

    Camilla's brother dies in New York after head injury

    Wednesday, April 23 2014 3:10 PM EDT2014-04-23 19:10:58 GMT
    The brother of Camilla, Duchess of Cornwall, has died after sustaining a serious head injury following a fall in New York, British royal officials said Wednesday. Clarence House said that the 62-year-old Mark Shand died in the hospital Wednesday after falling late Tuesday.
    The brother of Camilla, Duchess of Cornwall, has died after sustaining a serious head injury following a fall in New York, British royal officials said Wednesday. Clarence House said that the 62-year-old Mark Shand died in the hospital Wednesday after falling late Tuesday.
  • Toddler falls from 3-story window, not hurt

    Toddler falls from 3-story window, not hurt

    Wednesday, April 23 2014 2:04 PM EDT2014-04-23 18:04:22 GMT
    New York City police say a 2-year-old boy fell out of a third-story window overnight but was not hurt.
    New York City police say a 2-year-old boy fell out of a third-story window overnight but was not hurt.
  • Spy device Tweets private conversations

    Spy device Tweets private conversations

    Wednesday, April 23 2014 12:41 PM EDT2014-04-23 16:41:49 GMT
    A tiny new spy device aims to automatically transcribe and Tweet overheard conversations. It's called Conversnitch.  Brian House and Kyle McDonald are behind the eavesdropping device.  They say it bridges the gap between (presumed) private physical space and public space online.
    A tiny new spy device aims to automatically transcribe and Tweet overheard conversations. It's called Conversnitch.  Brian House and Kyle McDonald are behind the eavesdropping device.  They say it bridges the gap between (presumed) private physical space and public space online.
Powered by WorldNow

KRIV FOX 26
4261 Southwest Freeway
Houston, TX 77027

Phone: (713) 479-2801
Fax: (713) 479-2859

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices