Preview of Super Bowl commercials - FOX 26 News | MyFoxHouston

Preview of Super Bowl commercials

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NEW YORK (MYFOXNY) - You won't see an entire commercial intended to air during the Super Bowl before the big game, but you'll see plenty of teasers, trailers and snippets everywhere from TV to YouTube and your mobile device.

It's a way for advertisers to maximize profits.

"$4M for 30 seconds and another $ 2-3 million to produce the thing; that’s why they do all this pre-release and YouTube to maximize the investment," said Tony Case, Ad Week.

Axe, GoDadddy and Bud Light are a few of the major corporations previewing their ads way before Sunday's game.

"One estimate has 2/3 of advertisers in the Super Bowl do see some boost or brand awareness," said Case.

During Super Bowl 48, viewers will get the completion of race car driver Danica Patrick and a throng of body builders running to a tanning salon. The teaser already airing makes it unclear what happens once they arrive at the salon.

"Go Daddy is a perfect example. Before it started on the Super Bowl it had a 15 percent market share now it’s over 50 percent," said Case.

Bud Light is leaving viewers hanging, too, with a teaser featuring actor Don Cheadle walking a lama on a leash into an elevator. 

Some companies try a new 'look' like an ad for deodorant Axe about love and war.

“This is a perfect example of a brand trying to do something different to get your attention. Axe is about sex, sex, sex every time. This time it’s different," said Case.

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