Some loyal supporters of the A&E television series Duck Dynasty have created 'Chick-Phil-A Day' on January 21st, in support of controversial character Phil Robertson.
The movement has launched a Facebook Page calling for fans to eat at the fast food chain wearing camouflage clothing.
More than 40,000 people have RSVP'd to an online invitation to participate in the day. In a post on the page, the unknown group proclaims: "Let's see the intolerant special interest groups pull something like this off without big money, big media and big organization. It could never happen!"
In a statement, A Chick-Fil-A spokesperson says: "This event has been created by an independent group and is not sponsored by or affiliated with Chick-fil-A."
See also: Fans flock to Atlanta Duck race