Announcer Brian Billick likes to explain his game vision to the production crew. It's a serious business of course, but there's always time for a trivia contest beforehand.
He asks the crew what is the mascot for North Dakota State.
He was undefeated last year. Not this year. One crew member hazards a guess and scores. But hey, it's still preseason.
This crew arrived Thursday from all around the country. They spend days getting to know both teams, the coaches, the players and the personalities.
They know this isn't just a game. It's a story. It's a drama. That's their philosophy, show the game, of course, but go beyond that.
Director Greg Scopetoni has ten cameras at his disposal to make sure you see it all.
"The games are dissected x's and o's. When did this guy get open? What's the scheme here? All week. But what we have on Fox and what we own is those three hours of game time each week... So what we try to do is give them the visceral experience. Tight faces.. Emotions.. These guys get really pumped up. There are incredible highs and lows." he says.
The crew is pumped up too. This is a new state of the art HD production truck. It's there for the whole season., their home away from home if you will.
While Greg is the nuts and bolts guy, producer Bob Stenner has a different task. He tries to take those tight shots and raw emotions and weave it into a story..
Here's the tricky part. It's all live and he never knows which way the story is going to go.
"You want to produce it as a viewer.. so you have to listen and watch and make sure you're not losing the stories of the game. So you have to stay on top of it that way."
In case you were wondering what the answer was, it's Bison. Thundering herd would also be accepted.