It's not bucks, but clucks that could be the difference-maker in the Dallas Mavericks' pursuit of free agent Dwight Howard.
Fast food restaurant chain Raising Cane's is offering the center free chicken finger meals for life at North Texas locations if he signs a contract to play in Dallas.
The restaurant will have billboards throughout Dallas-Ft. Worth encouraging Howard to join the Mavericks. The billboards say "Bring Dwight to Big D" are in Mavericks colors along with the Cane's logo and a hashtag - #Canes4Dwight.
The hashtag is where fans can get involved. The chain says each time a fan tweets using the hashtag, they are entered for a chance to win free Raising Cane's for a year and four tickets to the Mavericks 2013 home opener.
The free agency period officially started Monday in the NBA. Howard is reportedly meeting with representatives from the Houston Rockets on Monday. The Rockets and Mavericks are considered to have the best odds of landing Howard.
Dallas is scheduled to meet with Howard and his representatives on Tuesday. Owner Mark Cuban and star player Dirk Nowitzki will reportedly be among the Mavericks contingent meeting with Howard.
Other teams Howard will meet with include the Golden State Warriors, Atlanta Hawks and his current team, the Los Angeles Lakers.