Cheerios sticks with new controversial ad - FOX 26 News | MyFoxHouston

Cheerios sticks with new controversial ad

Posted: Updated:

Cheerios says it's sticking with a new ad that has prompted discussion about a lot things, besides 'cereal'.

The 30-second spot, posted on you tube, shows a little girl asking her mom about the value of a heart-healthy meal and then her father, sleeping on a sofa, with cheerios piled on his chest.

But comments on the clip have been disabled after a series of racist comments complaining about the white mom, African-American father and their bi-racial daughter.

When we shared the ad with some of you, no one saw a problem with it.

Halima Hawkins says, "I was raised not to judge people by their color or their skin or their ethnicity. If I re-watched it, I'd probably notice it. But I didn't until you said it"

A Houston ad-executive tells us the cast of characters is no mistake because it represents the changing and evolving face of cheerios' customers.

Powered by WorldNow

4261 Southwest Freeway
Houston, TX 77027

Phone: (713) 479-2801
Fax: (713) 479-2859

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices