The New York City Department of Health and Mental Hygiene has released new ads on TV and buses warning people that fruit-flavored drinks, energy drinks, sweet teas, and sports drinks can have more sugar than soda.
The DOH says consuming too many sweetened drinks can lead to serious health problems. The department instead recommends other drinks, such as water.
"Sports drinks, energy drinks and fruit-flavored drinks sometimes sound like they're good for us, but they are contributing to the obesity epidemic just as much as sugary soft-drinks," said Dr. Thomas Farley, the health commissioner. "A 20-ounce lemonade delivers 67 grams of sugar and 260 calories, more than a typical soft drink. Replacing these sugar-laden drinks with healthier options is one simple but powerful choice New Yorkers can make to reduce their risk of obesity and diabetes."
Mayor Bloomberg famously launched a so-called war on soda last year. The city wanted to limit the sale of large sugary beverages in venues like restaurants and sports arenas.
But in March, a judge struck it down.
The city is appealing.
The American Beverage Association came out swinging against that ban.
"Once again, the New York City Health Department is oversimplifying the complex set of factors behind obesity," American Beverage Association's Christopher Gindlesperger said in a statement. "Selectively picking out common grocery items like sugar-sweetened beverages as a cause of obesity is misleading. The public does not believe that solutions to obesity are as simplistic as a ban on the size of just one item that people consume, nor should they."
The ads cost about $1.4 million and will run through June.
With MYFOXNY.COM staff