Restaurant owners who appeared on last week's episode of Fox's "Kitchen Nightmares" are now saying they were hacked.
Samy and Amy Bouzaglo run Amy's Baking Company in Scottsdale, AZ.
On the show, the couple was so obnoxious and resistant to change that Chef Gordon Ramsay did something he's never done before: he quit.
On social media, the blowback was immediate. And the official Facebook page of Amy's Baking Company wasn't pulling any punches.
One company post said, "You are all little punks." Others were so profane, they can't even be quoted.
To Houston-area social media expert Beth Guide, who runs SEO411.com, it's exactly the wrong way to respond to public criticism.
"I've never seen a company act that unprofessionally with the words and the profanity," Guide said.
"What you would do in real life," she continued, "is what you need to do on the internet. And you would never address somebody standing in front of you that way."
Kitchen Nightmares cameras caught Amy dispatching a would-be patron this way: "Go on, keep walking mister. You just keep walking."
Her husband, meantime, ushered out diners with these words: "You can go, Madame. Don't come back, Madame. We'll be happy not to see you again. Thank you."
Viewed through that prism, perhaps this Facebook post speaking on behalf of Amy's Baking Company fits the pattern:
"Bring it on. You are just p******. Come to Arizona. You are weaker than my wife, and weaker than me. Come to my business. Say it to my face. Man to man. My wife is a jewel in the desert. You are just trash."
But then, the other shoe dropped. The profane posts remained up for one day but on Tuesday they suddenly vanished, replaced by this:
"Obviously our Facebook, YELP, Twitter and Website have been hacked. We are working with the local authorities as well as the FBI computer crimes unit to ensure this does not happen again. We did not post these horrible things. Thank you Amy & Samy."
Needless to say, not everyone is buying that explanation.
But if you take the Bouzaglos at their word, says Guide, you can still learn a lesson from them. Just not a customer service lesson.
"If they were hacked, it's because they had the same password across the board. That's a big no-no."