From a sporting magazines swimsuit edition to bikini clad lingerie models, the size and cuts of swimsuits seem to keep getting smaller in the fashion world, as have the size of the women hired to sell them. Until now.
H&M's newest swimsuit model is a woman in her early twenties who reportedly wears a size 12.
"I applaud the effort of them bringing in a size 12," Domonique Larue, a Houston mom. " However, I do not feel today's (plus size) woman is just a 12."
Larue is also a plus size model. She showed us her work online and on Facebook.
"I love this shot because I was the only plus size model willing to get in a two piece and do a shoot on a motorcycle," she said.
Larue is forty years old, a mom to two teenage girls, and when she's not modeling or helping local designers who previously couldn't create clothing for women her size, "my response to that is, I will be your mannequin," she works in a finance department for an oil and gas company.
Still, it's those two teenage girls she thinks and worries about when it comes to the fashion industry and body image.
"Believe it or not, it hinders one's self esteem," she said. "When you look in magazines and that's all you see: tall, beautiful thin women and that's just not who you are."
While many, including Larue, were happy to see H&M feature a non-traditional swimsuit model for this latest campaign, there are concerns that the model is even considered "plus size" by some.
When we asked our Fox 26 Houston Facebook fans at what size they considered a woman to be plus sized, Latisha Moore answered: "It's not a 12."
Almita Avila wrote: "Coming from someone who's been a size 12 all the way to a 26, I would call plus size an 18 and up."
And Monica Jones wrote: "So a plus size is starting at a twelve? This is why so many girls are starving themselves."
Larue wrapped her latest modeling assignment last week, and she plans to continue hitting the runway.
"It's all about how you carry yourself," Larue said. "As long as you're healthy, in my eyes you can be a model."