Starting a new business isn't cheap or easy.
"We had a lot of people come in look, and leave and a lot of people said they got overwhelmed," said Grace Anna's Boutique's Candy Berggren.
The store opened just over a year ago. After spending lots of time, money and dealing with new business hiccups. The boutique is now a success.
These are the kinds of stories the City of Houston wants to hear about more
It's why they've launched Liftoff Houston, a business plan competition for anyone with an idea and the will to make it happen.
"We are just looking for the best business plan, someone who has a creative idea and can pull together a great business plan," said Dr. Rhea Brown Lawson, Director of the Houston Public Library system.
The city will help one passionate future business owner from step one. As a part of the competition, applicants have to attend four classes and one orientation.
"You learn so much about how to have a business plan, talk to funders, how to make a presentations about your biz and biz plan," said Brown.
After a business plan is written a panel of judges later this summer will choose the best three ideas. The first place winner gets $15,000, the second place, $10,000 and the third place winner gets $5,000.
"Small businesses are the engine that makes this city run.
There are so many small businesses and so many people who live in Houston that are creative and innovative that with just the right push we believe they could be successful," said Lawson.
The right push and, according to the staff at this boutique, the right marketing tools including social media.
"A huge email list, so you can email people, advertising like small neighborhood papers," said Berggren.
It's what helped keep this small shop in business along with the more than
100,000 small businesses in the Houston area. All of them help contribute to the Bayou city's economy.
To learn more about Liftoff Houston go to :