Dozens of people gathered outside a Reebok store in New York City Thursday. Their goal was to get Reebok to stop endorsing rapper Rick Ross.
"When they rap about it being cool, it sends a message to boys and men that raping women and drugging women is okay and it's not," said Shawna Thomas, Co-founder of Ultraviolet.
It all stems from the lyrics to the song "U.O.E.N.O." in which Ross says
Put molly all in her champagne, she ain't even know it
I took her home and I enjoyed that, she ain't even know it.
Molly is the street name for the crystal form of MDMA.
The controversy has raised a question of censorship for artists, but it's also brought the culture of rape to the surface.
Rebecca White is the President of the Houston Area Women's Center. She says the lyrics not only this song but countless others trivialize sexual assault.
"What those lyrics describe is rape, plain and simple. It is about consent and we need to start focusing on that and holding ourselves as a culture. Accountable for making sure we don't tolerate this," said White. She is also hoping Reebok takes a stand against ross.
"Surely they can find other role models that do not promote drugging and raping women," said White.
As the controversy was building last week Ross apologized for what he called the misinterpretation of his lyrics. But white isn't buying it.
"Unless there is consent, yes it is rape. Yes it is against the law and no, it is not okay. I think we as a society need to be very clear about that," said White.
Thursday Ross apologized to fans once again this time on Twitter saying, "I don't condone rape. Apologies for the lyric interpreted as rape."
Reebok has yet to comment on the matter.