The city of Houston will be quite a different place beginning Thursday, Feb. 14 when an anticipated 100,000 visitors arrive in the city. That is because the NBA will conduct its grandest party of the year in Houston, the NBA All-Star weekend.
The streets of downtown Houston are already lined with small banners and the walls of the Toyota Center are plastered with even more reminders.
"It's a great way for the city to embrace basketball with all of the things that will be going on at the George R. Brown and the Toyota Center," says Greg Ortale with the Greater Houston Convention and Visitors Bureau.
But here's the big question: will the average Houston-area resident be able to afford all of the events happening in the city during the three-day event?
Our research shows that there will be events you can attend on a shoestring budget. Even NBA legend John Lucas kept the average Houston-area resident in mind for his NBA All-Star event line up. It includes a golf tournament and a bowl event for those who want to mix and mingle with the leagues' stars, current and past.
"We've got Johnny Football coming, 'Dr. J.' Julius Erving. We have current players who will be able to participate," says Lucas.
Then there is the NBA family-friendly events like the Jam Session with celebrity ball games and even a concert with tickets as low as $12 each.
R&B singer and Houston native LeToya Luckett has several events planned at her stores in Houston for NBA All Star Weekend. She says her focus will be those moms or single ladies who want to pap mer themselves with her Weekend Glam or Sip and Pop. She says all very affordable.
"So I'm bringing all of my all-star makeup artists, hair stylists. makeup techs, so it's going to be like your one stop shop for the ladies," says Luckett.
All-Star Weekend is an event that will definitely be remembered and this is the second time in a decade that the NBA has chosen Houston as its host city. That translates into $100 million being pumped into the economy and we're not just talking about major corporations.
"A lot of the people who work in hotels and restaurants will have a very good February," says Ortale.
On the Web:
John Lucas' events -- http://www.johnlucasfoundation.org/
LeToya Luckett's events -- http://www.letoyaonline.com/
NBA Jam Session -- http://www.nba.com/allstar2013/