It's called binge-viewing. And if you haven't done it already, you probably know someone who has.
"Binge viewing is like taking the ice cream carton out of the freezer and not putting it away till it's half-empty - it's watching all the episodes at once, or at least a bunch of the episodes of a TV show at once," said Brian Stelter, a reporter who covers television for the New York Times.
We talked about binge-viewing, and how services like Netflix are changing how TV content is distributed.
"The digital age has made bingeing possible," Stelter said, "because we have DVDs and now DVRs."
Netflix released the political thriller "House of Cards" Friday. All 13 episodes of Season 1 are right there in front of you. Get the popcorn, draw the blinds, and hunker down on the couch.
"Sometimes it's literally a better to watch the show because you're not stressed out about the cliffhangers," Stelter said.
Of course, there are those who like the anticipation of waiting after a good cliffhanger and don't want to spend their day on the couch.
A recent Nielsen study found Americans watch an average of 34 hours of TV a week. The majority watch live TV.
But more and more "Breaking Bad" junkies and "Homeland" fanatics are setting their DVRs and going on demand.
It is influencing how the stories are told, sparing the "what happened last week" beginnings, and instead, picking up where the show left off.
No commercials. No wait. Instant gratification.