It seemed a formidable challenge: create a quality college education at a bargain cost of just ten grand.
Governor Rick Perry made the request and the University of Houston- Victoria has gladly answered the call.
"What we are bringing to the table is opportunity and access," said Philip Castille, president of the 40-year-old public university with more than 4,300 students.
The educational deal that Castille's delivering is unmatched in the Lone Star State.
"You can start with us as a true freshman and no credits and with our 'degree in three' program, you will graduate in three years with a bachelor of science or bachelor of arts degree for $9,999," said Castille. The price is guaranteed with a choice of six degree plans.
Given the price tag of most undergraduate diplomas, UH-Victoria student senate president Jena West fully anticipates a value seeking crowd on campus.
"It's such a great price for such a great education. I think it's an amazing opportunity for students who may not be able to pull money out of their and say 'Hey, I can get an education at what ever price'," said West.
Across the country, it's estimated that less than three percent of college students graduate in three years or less.
Which means the "Dn3" degree plan will demand discipline, focus and endurance.
Castille is confident that plenty of Texas students are more than capable of academic acceleration.
"We would like to challenge our students to take 20 credits per semester which is very doable. Along the way, three years, they get a much more intense sort of experience with higher education than many students do who take fewer credits," said Castille. "Too many qualified students are taking too few credits."
Students enrolled in the UH-Victoria three-year degree program will begin hitting the books in August 2013. Castille said plenty of slots remain for interested students.