Ad revenues from this weekend's Super Bowl commercials were worth hundreds of millions of dollars, but how much bang did advertisers get for their buck?
30 second spots went for $4 million a pop, all in an effort to create buzz about the companies behind them.
While some went for humor, and others tugged at the heart strings, ad executives say the entry from GoDaddy.com, joining 'sexy' and 'nerdy' in an uncomfortable lip-lock, was supremely successful.
"They had a concept that maybe was not the most tasteful, but it got a lot of buzz," says LOVE Advertising's Thomas Guerrero. "People were talking about in at the water cooler the next day. It was disturbing; it was gross, but people are talking about it."
For all the money spent on advertising, execs say the catchiest ad may have been the cheapest, when Oreo Cookies tweeted during the game's power outage: "You Can Still Dunk in the Dark."