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Super Bowl commercial preview

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Millions will tune in to watch the Super Bowl this Sunday and not only for football. 

Many watch just to see the commercials that run throughout the game. 

With a price tag of more than $3 million a spot, those ads have to stand out. 

Jim Joseph, a branding expert and President of Cohn & Wolfe Public Relations, joined us on Good Day to talk about what it takes to stand out.

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