U.S. investigators are headed to Mexico after a well-loved singer died there in a plane crash.
Fans and loved ones of Jenni Rivera are in mourning. Her body still hasn't been found, but her driver's license was recovered at the crash site. The Lear jet the Latina singer was on went down shortly after taking off in Mexico early on Sunday.
Rivera, who was born in Long Beach, Calif., was well loved. She sold 15 million records and recently, the star's future seemed to be shining brighter than ever.
"I have all her CD's, all of them," says Angelica Hernandez who rushed over to the Memo's Record Shop to buy even more of Rivera's music.
The Mexican-American singer had just finished a concert on Saturday night in Monterrey, hopped on a plane and headed for the city of Toluca in central Mexico but the small plane crashed in the mountains of Mexico.
"It hurts. It just really, really hurts knowing that she's dead. I told my mom every time I see it on TV I can't still believe it," says Hernandez.
"So hard to hear what happened to her. It's just hard," explains diehard Rivera fan Patricia Alvarez.
Guillermo "Memo" Villarreal the owner of the record shop, weeps as he talks about what a lovely person Rivera was. Villarreal says he's good friends with Rivera's brother.
"She was so nice to so many people. She helped so many people, not for the publicity but because of her heart. She helped sick people, poor people. She was a nice lady," cries Villarreal.
Tears for the 43-year-old singer are in the eyes of fans all over. At Memo's Record Shop in southeast Houston, the space where Jenni Rivera CDs used to be sits empty.
Nearly every store is now sold out of Rivera's music. Her fans just can't believe the woman known as 'The Diva of Banda' is gone.
"It was shocking. It was shocking to all of us," adds Alvarez.
In addition to being an international singing sensation Rivera was also a judge on a Mexican singing show "The Voice of Mexico" and was in the third season of her reality show called "I Love Jenni."
The Latina superstar also started her own foundation for domestic violence victims. The singer, herself, was a survivor of abuse and recently she went through a divorce with her third husband, former major league baseball pitcher Esteban Loaiza.
"She was a great woman. She would always keep her head up no matter what. That would help us as women. We learned a lot from her," says Hernandez. That's also a big part of what Rivera is known for, connecting with women.
"Well, I'm a parent and she's a parent and she struggled to where she's at," says Alvarez.
"If you go to a concert of Jenni Rivera if you see 20,000 people there, 15,000 are female," says Villarreal.
"She's gone too soon. She was just starting. She's gone too soon," says Alvarez with sadness.
Rivera's publicist, lawyer, make-up artist and two pilots were also on the plane. All are presumed dead. Mexican aviation officials say it could take about 10-days before even coming up with a preliminary cause of the crash. A team from the U.S. National Transportation Safety Board will also help investigate the plane crash.
Jenni Rivera leaves behind 5-kids and 2-grandkids. One of Rivera's quotes that stands out is, "The number of times I have fallen is the number of times I have gotten up." Fans say that's what they loved about her.