For people who decorate for Christmas, "tis the season" to answer to age-old question: real or fake tree?
Between them, more than 40 million trees will be sold this year, and the vast majority will be the "real-thing".
But sales of artificial trees are growing and expected to top a billion dollars.
At a Houston nursery, where both varieties are in high-demand, managers say there's something to be said about each choice.
"Real trees smell great, they look good. There's nothing like a fresh Christmas tree," says Cornelius Nursery manager Eddie Russell. "Now artificial trees: there's some domestic tranquility there. They come out of a box, ready to go: non-allergenic, flame retardant, pre-lit. Instant tree. There's a lot to be said for that."
The National Christmas Tree Association says, nationwide, the average price for a real tree is $35, while artificial ones average double that price.