For those who sell fire arms, customers these days are plentiful and it's no real secret why.
"I have to say Obama is the greatest gun salesman of all time. Every time he talks about guns, sales go through the roof," said Jim Pruett, owner of Pruett's Guns and Ammo.
Pruett said the president's recent re-election has weapons flying off his shelves. They are sales driven by the mere possibility of new restrictions Barack Obama is believed to favor.
"People come in here that I've never seen before. A type of people just trying to make sure they have a weapon," said Pruett.
Gun purchaser Patrick Mendenhall has been loading up on weapons for the past four years.
"I called it my Obama hedge fund and we invested substantially into some firearms, some of my co-workers and I," said Mendenhall.
He sees firearms as both a prudent investment and essential preparation for a "worse case" scenario.
"As the economy gets tougher and as the country grows its debt, people are going to become desperate and when they become desperate and they are not feeding their families, they will turn to stealing and robbing and violence," said Mendenhall.
And there are apparently plenty of folks who feel the same way.
"They are stocking up on ammo absolutely," said Pruett.
In fact, Texans alone have bought more than one million firearms in each of the last four years. Across the nation, gun sales have nearly doubled since 2004, driven in large part by those looking to be locked and loaded in a crisis.
"I think it's going to be a long term thing as more and more people get worried," said Pruett of the upward trend in gun sales.