In 2011, at a gathering of young and future voters on the University of Texas campus, George P. Bush had the luxury of sidestepping controversy-ridden questions.
"Thankfully, I'm not in elected politics, so I don't have a committed position on that issue," George P. said.
That's about to change. The grandson of the 41st president and the nephew of the 43rd has filed paperwork to run for statewide public office in Texas, most likely the post of land commissioner.
His father, former Florida Governor Jeb Bush, has mailed a letter to a deep list of supporters asking each to contribute to George P.'s upcoming campaign.
Smarting from a national defeat, Republican strategists are ecstatic.
"His work in the military, his work in business, his work as an attorney, he offers a lot to a voter," Houston-based Republican advisor Jessica Colon said.
"Nobody wants to go up against him. This is a powerhouse in the making," GOP consultant Chris Begala said. "He's got everything you could ever dream of, especially with that Hispanic component."
That's right. In case you didn't know, George P.'s mother is originally from Mexico and the 36 year-old former inner-city school teacher and Afghan war vet speaks fluent Spanish.
"It's perfect timing for George P. right now. The Republicans just had their fannies handed to them. Seventy-one percent of the Hispanic vote Obama carried," Begala said.
Clawing back a critical chunk of those ballots may depend on just how well candidates like George P. can communicate conservative values to an audience that's leery of the GOP's contentious immigration rhetoric.
A graduate of Rice University and the University of Texas Law School, George P. resides in Fort Worth. He is leader of Republican Hispanics of Texas and has been praised for helping elect a record number of GOP Latinos to the state legislature.