The National Urban League has called out Nike, saying their marketing strategies and prices are insensitive and outrageous.
In Houston, NAL chapter leaders agree, especially now when parents are buying back-to-school clothes and shoes.
Any athletic shoe that goes for more than $100 is no way to fit in and certainly not worth a trip to jail.
Police say three teenagers are learning that lesson the hard way after they cut a hole through the roof at Greenspoint Mall to steal 16 pairs of Nike Air Jordan shoes.
At $170 a pop, that's a whole lot of merchandise.
"I would not support my child if they came to me and said I'd like a $300 pair of shoes," NAL's Judson Robinson III says.
Robinson is calling for Nike to pull their newest LeBron James sneakers. The new shoes hit stores in the fall and are worth $315.
In a statement, Nike says the company's suggested retail price is $180 but after high-tech addons, the cost could go up a lot.
Cory Crear walked out of Foot Action with a pair of LeBron Soldiers, admitting he paid $130 for his nephew.
"I just reward him; he's a straight A student," Crear says.
But not every teen is willing to wait for a pricey gift like the teens Wednesday morning.
Several people we talked to later that day agree: top-dollar shoes may be worth a fashion statement, but definitely not a police statement too.